Case Study
Back To Campus Aura Agreement Microsite
A campaign microsite for Flipkart's Back To Campus sale. Students and parents pick the habits the student promises to keep and the gadget they want, and the site creates a personalised, shareable Aura Agreement that unlocks an extra discount code.
The Challenge
The Back To Campus campaign needed a playful way to get students and parents talking about gadget purchases and to bring them to the sale with a coupon. It had to work smoothly on phones, handle personal names with clear consent and hold up under the traffic of a national campaign.Our Solution
We built a mobile-first microsite with a short guided flow. The user chooses one to three conditions, such as attendance above 95% or reading ten books a year, then picks a laptop, tablet, headphones or a smartwatch.After a consent step, the site creates a personalised agreement with the parent's and student's names, reveals the coupon code with one-tap copy and links to the Back To Campus store.
Modules and Features
- Guided condition picker with one to three conditions
- Gadget choice: laptop, tablet, headphones or smartwatch
- Consent step for personal data
- Personalised agreement generation
- Coupon reveal with one-tap copy
- Link through to the sale store
- Social sharing
Screenshots
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